2014年5月6日 星期二

【故事】結果來自於完全相反的思考習慣

思考的方法,跟你的習慣有關。

人生不斷學習,學習新的學問,就是為了讓自己的思考,能夠突破限制、創造新局。
思考一旦受困,作為也侷限,原地打轉就此發生。可見思考方法的重要性!

轉念,是一種以完全不同角度的方法進行思考。
易地而處,也是一種角色模擬的思考。

這一個故事大意是銷售員在沙烏地阿拉伯推銷可口可樂遭遇阻礙,他用了一張圖像傳達喝了可口可樂之後的轉變,希望大家接受可口可樂。不幸地,完全無法突破僵局!
後來經過他人點破,因為閱讀習慣的不同,讓大家以為喝了可口可樂之後,會倒地不起!
這個結果與銷售員的圖像解釋喝了可口可樂之後,將精神百倍的想像完全不同,
只因為圖像解讀,到底由左而右,還是由右而左的閱讀習慣而已。

進一步思索,我們與孩子的思考習慣是不是也不同了呢?

*****

Know Your Audience...


A salesman returns from his assignment to Saudi Arabia, where he went to sell them a new brand of Coca-Cola.
Seeing his crestfallen face, a friend asks him: "Why the long face?"

The salesman replied: "I failed in Saudi-Arabia, the campaign was a total failure."

"Why is that?" Asked the friend, "I thought you had a good campaign running."

"Well, when I got posted there, I was very confident that I would make a great sales pitch to the saudis. But I had a problem - I didn't speak Arabic, so I planned to convey the meaning of the message with the use of three images:

First poster: A man lying in the hot desert sand in utter exhustion, he has fainted. 
Second poster: The man is drinking the new Coca-Cola brand.
Third poster: Our man is now totally refreshed and feeling great.

poster

I had these posters were pasted all over the place. You couldn't go anywhere without seeing them."

"Terrific! That should have worked!" said the friend.  

"The heck it should have!" said the salesman.  

"Only no one told me they read from right to left!!

As  you read Arabic , you should read from right to left

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